Horses have been used as a symbol of power, beauty, and nobility for many centuries. They have been depicted in ancient art forms and have inspired creative souls long before the notion of marketing existed. Today, the horse is considered a staple in various brand marketing strategies and commercials; a trend seen across many industries around the world. From fashion, lifestyle, luxury goods, and even financial services, horses have forged a place in marketing for brands to appeal as trustworthy and powerful allies to their target audience.

The Automobile Industry & Horses:

Some of the most recognizable car […]

When you think of Western movies, your mind may not immediately go to Philadelphia as a staple of cowboy culture. Yet, the urban riders of North Philadelphia have been an integral part of cowboy culture and its heritage for over a century.

The 2020 movie “Concrete Cowboys”, directed by Ricky Staub, tells the story of Cole (portrayed by Caleb McLaughlin), a teenager with a turbulent past sent to live with his estranged father (Idris Elba), a prominent member of the Urban Black Cowboys community in Philadelphia. Reluctant at first, Cole is gradually pulled into the Fletcher Street Riders tight-knit […]

Winter can seem all too long for horse owners, especially when you’re ready for show season and not a huge fan of riding in the cold. If you’re feeling the winter barn blues, these activities can help you to make it through to spring.

Attend an Online Clinic

More and more clinics are now available online. Consider auditing an online clinic with a trainer you haven’t worked with before. You can also find online clinics by sports psychologists and judges. You’ll be working on your show prep while learning something new, and you don […]