Horses have been used as a symbol of power, beauty, and nobility for many centuries. They have been depicted in ancient art forms and have inspired creative souls long before the notion of marketing existed. Today, the horse is considered a staple in various brand marketing strategies and commercials; a trend seen across many industries around the world. From fashion, lifestyle, luxury goods, and even financial services, horses have forged a place in marketing for brands to appeal as trustworthy and powerful allies to their target audience.
The Automobile Industry & Horses:
Some of the most recognizable car […]
Maintaining a clean pasture and keeping the area clear of droppings is an important step in ensuring the wellbeing of your horse. With an average of 15-20 bowel movements per day, generating up to 50lb of manure, cleaning up after your horse can quickly become a labor-intensive activity, making manure management feel like a never-ending clearance chore!
To recognize horses’ poop habits, it is useful to understand their behavior in their natural habitat. In the same way that dogs urinate to mark their territory, stallions in the wild use ‘stud piles’ as ‘elimination marking behavior’. By leaving […]
By now you have probably heard of world-renowned organization expert and Netflix sensation, Marie Kondo, and her approach to home tidying and decluttering. But did you know that this system can also be used to organize your tack room? Kondo’s popular methodology is largely based on the 5S process for lean manufacturing, a universally recognized approach to keeping a clean and orderly environment to improve efficiency and reduce risks of mistakes and accidents. The ‘5S’ stand for 5 Japanese words, each representing steps that can be undertaken to achieve your ideal functional tack room and make the best […]
What is ‘Paddock Paradise’?
The concept of Paddock Paradise was first introduced in Jaime Jackson’s book “Paddock Paradise, A Guide to Natural Horse Boarding” in 2007. For many years, the author observed US feral horses in their natural habitat and studied their movements as well as the interaction with their surroundings. Over time, he noticed that free-roaming horses move about and follow familiar paths, referred to as “tracks”. Jaime sought to apply this concept to domestic horses, creating a system that would allow them to freely move along pathways within a fenced paddock, mimicking the natural […]
Organizations can no longer deny that a focus on diversity and inclusion is essential to succeed and flourish, and the equestrian industry is no exception to this new standard. Unfortunately, the high cost of participating in equestrian sports means that it has been, for a long time, an activity reserved for the elite of predominantly white background. Today, many equestrians and organizations are advocating to promote inclusion and diversity in the horse world, in the hopes of one day making equestrianism a sport accessible for all.
In 2020, the US Equestrian Federation (USEF) publicly released the USEF Member Racial Demographics […]
Debates around where domesticated horses came from has been a hot topic in the horse world for many years. For a long time, we believed that our modern equine friends originated from Przewalski’s horses, a rare and endangered ‘distant cousin’ subspecies native to central Asia’s steppes. However, a 2018 research publication by Science revealed compelling evidence of bridling, including bit marks on teeth remains of Botai horses, originally from a region North Kazakhstan, approximately 5500 ago. These findings suggest that Botai horses shared close proximity to humans long before Przewalski’s horses were around.
Surprisingly, DNA analysis and […]
The turnout debate:
After several months of lockdowns and social isolation, people around the world have become increasingly aware of the effects of prolonged confinement on mental health. So, when a renowned Grand Prix rider announced that she was not giving her horses any turnout in order to avoid potential field injuries, it sent the internet into an uproar. Social media users were quick to point the finger at her disregard for her horses’ well-being and mental health. She defended that, while her horses do not get field turnout per say, they leave their stalls several times […]
One of the macro-trends in the equestrian fashion industry is a focus towards environmentally friendly, sustainable practices. Equestrians around the world show a real demand for ethically sourced, organic products with transparent supply chains, and modern equestrian fashion is rapidly catching up to this trend. While adapting to new business practices can be a challenge for brands, it also provides exciting opportunities for new, innovative brands looking to differentiate themselves in an evolving market.
We have gathered below a few equestrian brands that are paving the way for a more sustainable future:
The New Horseware Ireland Eco-collection […]